Anna Vorobyov
Chief Executive Officer of Camouflet​
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Anna Vorobyov is the Chief Executive Officer of Camouflet, where she drives strategic operations across product development, sales, business performance, and customer success. A results-driven executive, she has built a career scaling technology-driven businesses, leveraging AI to optimize efficiency and unlock new growth opportunities.
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Anna holds a BS, an MBA from Stanford Graduate School of Business, and an MEng from the Massachusetts Institute of Technology.
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With a passion for AI-driven optimization, Anna is committed to helping businesses maximize profitability through adaptive pricing strategies. She thrives in fast-paced, high-growth environments, navigating complex challenges and driving innovation.
Harry Gray
Chief Technology Officer of Camouflet​
Harry Gray is the Chief Technology Officer of Camouflet, where he pilots the development of the company's patented proprietary platform. He leads the data science and engineering teams, developing sophisticated solutions that power the company's growth and competitive edge.
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Harry holds a BA (Hons) from Pembroke College, Cambridge, and an MEng from the University of Cambridge. He was editor for The Poem in the Digital Age, a special issue of The Cambridge Companion to the Poem. He serves as co-director of Institute for Technology and Humanity at Cambridge University and a chartered engineer of the Engineering Council of the United Kingdom. Before moving to California to work in industry, Harry was co-director of the Alan Turing Institute. He has distinguished himself at a series of successful startups across the Bay Area before recently moving to Los Angeles.​​
Jeff Radwell
Founder of Camouflet​
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​​​Jeff Radwell, PhD, MBA is Founder of Camouflet, a Los Angeles software company, where he combines scientific expertise with leadership acumen.
He holds a BA from the University of Pennsylvania, an MBA from London Business School, and a PhD from Imperial College London.​
Also a dedicated educator, he has instructed at the Genomics Institute of the Novartis Research Foundation, taught courses in immunology and computational biology at New York University Grossman School of Medicine, and lectured on cancer biology at Imperial College London.
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He has been honored multiple times by the National Institutes of Health as a Distinguished Scholar, celebrated as an outstanding faculty member at New York University for his significant contributions to teaching, research, and inclusion, serves as a fellow of the Royal Statistical Society, and co-founded the Justice, Diversity, Equity, and Inclusion Group of the American Statistical Association.
Company
Origin and Mission
The vision for Camouflet emerged when Founder Jeff Radwell applied machine learning and real-world data to advance public health research amid the COVID-19 pandemic. At the NYU Grossman School of Medicine, Radwell's team built the infrastructure needed to deepen COVID-related insights, culminating in the development of the first computable phenotype for Long COVID. As a scientist and scholar, Radwell's experience in leveraging data analytics and machine learning highlighted the transformative potential of technology to solve complex, real-world problems. It also laid the foundation for Camouflet’s innovative approach to pricing solutions.
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Camouflet was created to empower businesses with adaptive, data-driven pricing decisions, keeping them competitive in dynamic markets. The platform integrates predictive analytics, demand forecasting, and scenario testing, transforming complex market data into precise, real-time pricing strategies.​​