Camouflet is in early merger talks exploring strategic alignment to scale its AI-driven pricing infrastructure

Camouflet’s AI-powered strategy enabled a major apparel brand to control margin erosion, minimize conversion loss, and maintain customer sentiment during the first 14 days of post-tariff disruption.

Most pricing platforms react. Camouflet orchestrates. We turn prices into signals, framed, timed, and personalized to move profit in real time.

The 2025 U.S. tariffs are reshaping global trade, increasing costs for businesses and consumers. Dynamic pricing strategies offer a vital tool for companies to adapt in real time, manage rising costs, and maintain competitiveness in this volatile environment.​

Consumers don’t always want the lowest price, what they want is value they can trust. From signaling quality to shaping perception, pricing is more than a number. At Camouflet, we build AI that understands the psychology behind pricing, helping brands optimize profit and trust in real time.

Discover how Camouflet analyzes Amazon's AI-driven dynamic pricing, optimizing inventory, and personalizing customer pricing.

Camouflet’s platform stands out by relying entirely on proprietary machine learning models and custom algorithms, ensuring greater control.

MSRP is no longer the gold standard for pricing, it’s a liability. In a fast-moving market, static pricing models fall short. Camouflet helps brands replace outdated MSRP strategies with intelligent, responsive pricing that adapts in real time and preserves both value and trust.

At Camouflet, agility in communication drives agility in execution. We turn speed into strategy and innovation into impact.

Camouflet hosts a gala supporting LGBTQ+ youth, raising funds for mental health & education. A night of impact, unity, and hope.

Camouflet was built to adapt, to push forward, to meet challenges head-on. Its founder, Jeff Radwell, has always done the same.

Camouflet hits $425K ARR in six months, earning the Future of Commerce Recognition for revolutionizing AI-driven pricing.

Camouflet fulfills $25,000 Q1 pledge to Diversity in Tech Fund, advancing equity and innovation in the tech industry.

How Camouflet analyzes Coca-Cola’s AI pricing strategy, optimizing omnichannel sales for our clients Celsius, Red Bull, Corona, and Modelo

Discover how Camouflet analyzes Uber's AI-powered surge pricing model, which dynamically adjusts fares based on demand, driver availability.

The lecture series is designed to introduce students to the real-world business applications of AI and machine learning.

Scaling globally is more than just a growth strategy, it’s about empowering businesses to thrive in diverse, ever-changing markets.

At Camouflet, we believe that our success is about creating real value for our clients, our team, and the industries we serve.

Camouflet Founder and CEO, Jeff Radwell, has always been at the forefront of complex problem-solving. . .

To our investors and our clients, thank you for believing in us. Closing this Series A is a monumental moment, but it's just the start.