As the technology industry becomes increasingly divided on the role of Diversity, Equity, and Inclusion (DEI), some companies are scaling back their initiatives, while others remain steadfast in their commitment to fostering equitable workplaces.
At Camouflet, the distinction is clear: DEI is not a fleeting trend or a political stance but a core value that drives innovation and progress. Founder and CEO Jeff Radwell shares how this philosophy underpins the company’s mission and resonates deeply with investors, showcasing how prioritizing inclusivity can be both a moral imperative and a business advantage.
“At Camouflet, we recognize that Diversity, Equity, and Inclusion (DEI) has become a contentious topic, even within the technology sector, but as a queer man, I see DEI as a matter of humanity and progress, not politics,” Founder and CEO Jeff Radwell explained. “Camouflet firmly believes that inclusivity is not a political stance but a foundational principle of innovation. This belief is echoed by our investors, whose collective $15 million contributions in Camouflet reflect a shared vision on championing representation within tech."
"For us, DEI is about creating an environment where all voices and talents come together to drive success. At Camouflet, our commitment to inclusivity is unwavering, rooted in the celebration of diverse perspectives and fostering an environment that isn’t about following trends or taking sides, but embracing the experiences that propel society forward. We remain steadfast in our dedication to creating a culture where everyone, regardless of background, feels valued and empowered to contribute to our shared success. For Camouflet, diversity is a strength, and we uphold it proudly and unapologetically.”
Here’s to the journey ahead,
The Camouflet Team
Jeff Radwell, in the article "Camouflet Raises $12M in Series A Funding to Fuel Expansion in Redefining AI-Driven Dynamic Pricing Technology" (Associated Press, January 24, 2025). The full article can be accessed here.
About Camouflet
Camouflet, a Los Angeles technology company, is the first embedded dynamic pricing platform to offer a suite of real-time AI-driven pricing solutions. Our mission is to equip clients with advanced pricing tools that fuel success in today’s fast-paced market, enabling businesses to capture demand, optimize profitability, and gain a competitive edge. By driving technological progress, scaling globally, and championing diversity, Camouflet is redefining industry standards.
As an LGBTQ+ founded and led business, Camouflet takes pride in our commitment to fostering inclusivity, diversity, and innovation. Established in 2024 by Jeff Radwell, the company offers modular and embedded technology to deliver tailored solutions that empower businesses across industries to maximize profitability and maintain a competitive edge. With cutting-edge, real-time dynamic pricing tools designed to enhance profitability and competitiveness, Camouflet is redefining the landscape of pricing innovation. As an LGBTQ+ led organization, Camouflet is dedicated to championing representation in the technology space and inspiring others to embrace the power of diversity as a catalyst for driving meaningful change.