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Press
Stay informed about our milestones, industry contributions, and innovative solutions making headlines and contributing to the conversations shaping the future of business and technology.
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From thought leadership features to industry coverage, explore how Camouflet is making an impact.
Queer Innovators Belong in Tech: Let’s Build the Space for Them​
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LOS ANGELES, February 18, 2025
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Camouflet Secures Fifth Patent, Eyes Expansion into Edge Device Hardware Category​
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LOS ANGELES, January 31, 2025
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​AI-Powered IoT-Enabled Shelf Tag System Reinvents Real-Time Dynamic Pricing
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​“Securing our fifth patent is a clear indicator of our dedication to redefining retail technology,” said Jeff Radwell, Founder and CEO of Camouflet. “Our patented system does exactly that, giving retailers the ability to optimize pricing strategies instantly, on the sales floor, without manual intervention. The future of retail pricing is here, and we’re shaping it at Camouflet."
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On the IoT hardware side, the system incorporates edge AI processors, powered by NVIDIA, enabling real-time machine learning inference directly on IoT-enabled shelf tags. Wireless connectivity protocols such as Bluetooth Low Energy (BLE), Zigbee, and LoRaWAN ensure seamless communication between the shelf tags and the retailer’s central pricing system, while RFID and NFC compatibility enhance smart inventory tracking and automated stock-level adjustments.
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"Retailers today can’t afford to rely on outdated pricing methods. They need automation and intelligence built into their pricing strategies. Static price tags are obsolete,” said Radwell. "With our patented technology, businesses can automate pricing at scale, ensuring real-time adaptability and precision.”
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Breaking Barriers: LGBTQ+ Innovators Leading the Tech Revolution​
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SAN FRANCISCO, January 31, 2025
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“Innovation depends on diversity,” Radwell emphasizes. “If everyone at the table approaches problems the same way, the cycle of redundancy becomes inescapable.”
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Radwell is a staunch advocate for LGBTQ+ visibility in STEM. He actively supports the Point Foundation, a nonprofit providing scholarships to queer students. His advocacy underscores the importance of representation in inspiring the next generation of LGBTQ+ professionals in tech. “Education is empowerment,” Radwell notes. “For queer youth, especially those from marginalized backgrounds, access to education can mean the difference between surviving and thriving.”
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Queer innovators are proving that excellence and authenticity go hand in hand, pushing industries to embrace diversity as a cornerstone of progress.
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“Innovation doesn’t happen in isolation,” Radwell says. “The most exciting breakthroughs come when people feel safe enough to take risks and challenge the status quo. . . for queer people in tech, that means bringing our whole selves into the process, and that’s where the real breakthroughs happen.”
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Camouflet Raises $12M in Series A Funding to Fuel Expansion in Redefining AI-Driven Dynamic Pricing Technology
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LOS ANGELES, January 24, 2025
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​​$12M Investment to Transform Pricing Technology, Scale Global Reach, and Champion Diversity as a Catalyst for Growth.
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Camouflet has achieved a significant milestone with the completion of its $12 million Series A funding round, led by QVM. As the first embedded dynamic pricing platform, Camouflet continues to earn investor confidence through its cutting-edge solutions for real-time pricing optimization.
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“The successful completion of this funding round represents a pivotal moment for Camouflet, providing the resources to accelerate innovation and expand the impact of our pricing platform across industries,” said Jeff Radwell, Founder and CEO of Camouflet. “We’re proud to close our Series A funding round with incredible momentum as we continue to lead the way in revolutionizing pricing strategies. A new era of evolution is underway at Camouflet.”
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Camouflet Surges to $300K ARR in Two Months with 75% MoM Growth, Setting New Standard in AI-Powered Pricing​
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LOS ANGELES, January 2, 2025
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Camouflet's rapid ascent: $300K ARR and 75% MoM growth in AI-powered pricing achieved within two months.
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“Surpassing $300,000 ARR with 75% month-over-month revenue growth highlights the strong traction of the Camouflet platform,” said Jeff Radwell, Founder and CEO of Camouflet. “We’re transforming pricing into a powerful engine for sustained growth.”
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To meet the rising demand for its platform, Camouflet has doubled its team size at the company's downtown Los Angeles headquarters, demonstrating commitment to scaling operations and providing exceptional value to an expanding client base.
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Camouflet Secures $3 Million in Seed Funding to Transform Real-Time Pricing with AI-Driven Platform
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LOS ANGELES, November 12, 2024
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Camouflet, an emerging leader in AI-powered dynamic pricing solutions, announced the successful close of a $3 million seed funding round led by a group of private investors. The funding will accelerate Camouflet’s mission to empower businesses with adaptive, data-driven pricing strategies.
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“With the support of our investors, we’re accelerating our mission to deliver meaningful, data-driven pricing strategies that scale across industries," said Jeff Radwell, Founder and CEO of Camouflet. “This investment is a strong endorsement of Camouflet’s potential to redefine industry standards and enable our clients to thrive in dynamic markets."
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Camouflet Unveils Next-Generation Dynamic Pricing Platform to Transform Market Competitiveness and Profitability
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LOS ANGELES, November 04, 2024
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Camouflet is proud to announce the launch of its flagship platform designed to help businesses maximize profitability and stay competitive by adjusting prices in real-time through. Advanced AI-driven analytics allow Camouflet to respond to market fluctuations with unparalleled speed and accuracy.
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“Businesses are accustomed to treating pricing as a static decision, adjusting on a quarterly or annual basis," explains Radwell. “But markets don’t wait, and neither should businesses. With Camouflet, we’re taking dynamic pricing to a new level of sophistication, offering an adaptable and scalable solution that enables companies to stay ahead of the curve."
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